{"id":208587,"date":"2022-01-31T16:09:49","date_gmt":"2022-01-31T15:09:49","guid":{"rendered":"https:\/\/site.bonniernewslocal.se\/production\/?p=208587"},"modified":"2022-02-11T14:15:22","modified_gmt":"2022-02-11T13:15:22","slug":"ica-matmeckarna","status":"publish","type":"post","link":"https:\/\/site.bonniernewslocal.se\/production\/ica-matmeckarna\/","title":{"rendered":"Ica Matmeckarna"},"content":{"rendered":"

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”23% upp mot
\nf\u00f6reg\u00e5ende
\nvecka..”<\/span><\/h2>\n

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KAM-s\u00e4ljare, Ingvar Holm<\/p>\n

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Ica Matmeckarna Lund<\/span><\/p>\n

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Format:<\/strong> Ny grafisk form, Fotografering hos kund och upps\u00e4ttning av bildbank, Print form, Digital form<\/span>
Tidsperiod:<\/strong> 2020-<\/span><\/p>\n

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Casebeskrivning. <\/strong><\/span>Uppdragsbeskrivningen var att kunden ville titta \u00f6ver sin grafiska form och f\u00e5 fram f\u00f6rslag p\u00e5 halvsidor och helsidor i print. \u00c4ven fotografering p\u00e5 plats i butik f\u00f6r att kunna ha en bildbank att plocka fr\u00e5n och anv\u00e4nda i sin kommande marknadsf\u00f6ring i Sydsvenskan.\u00a0<\/p>\n

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Produktion tillsammans med s\u00e4lj bokade upp m\u00f6te med kund d\u00e4r vi d\u00e4r och d\u00e5 drog upp riktlinjer och tidsplanering f\u00f6r form och foto.<\/span><\/p>\n

Fotografering\u00a0tillsammans med h\u00e4rlig personal l\u00f6pte p\u00e5 fint och bildbearbeting och uppr\u00e4ttande av bildbank tog fart parallellt som ny grafisk form f\u00f6r kommande printkampanj presenterades. Under arbetets g\u00e5ng adderades \u00a0\u00e4ven kvartsidor och en ny digital kampanj som kunden vill testk\u00f6ra.<\/p>\n

Utfallet blev fantastisk bra och efter startskottet av kampanjen s\u00e5 har kunden fortsatt sin annonsering i b\u00e5de print och digitalt.\u00a0<\/p>\n

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Uppr\u00e4ttande av en bildbank som \u00e4r tillg\u00e4nglig f\u00f6r kunden och produktion.<\/p>\n

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Produktion av digitalt kampanjmaterial f\u00f6r mobil och desktop<\/p>\n

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”23% upp mot f\u00f6reg\u00e5ende vecka..”KAM-s\u00e4ljare, Ingvar HolmIca Matmeckarna LundFormat: Ny grafisk form, Fotografering hos kund och upps\u00e4ttning av bildbank, Print form, Digital formTidsperiod: 2020-Casebeskrivning. Uppdragsbeskrivningen var att kunden ville titta \u00f6ver sin grafiska form och f\u00e5 fram f\u00f6rslag p\u00e5 halvsidor och helsidor i print. \u00c4ven fotografering p\u00e5 plats i butik f\u00f6r att kunna ha en […]<\/p>\n","protected":false},"author":1,"featured_media":208754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17,10,13],"tags":[],"class_list":["post-208587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalt","category-form","category-foto"],"_links":{"self":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts\/208587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/comments?post=208587"}],"version-history":[{"count":11,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts\/208587\/revisions"}],"predecessor-version":[{"id":209180,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts\/208587\/revisions\/209180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/media\/208754"}],"wp:attachment":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/media?parent=208587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/categories?post=208587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/tags?post=208587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}