{"id":208214,"date":"2022-01-15T19:09:29","date_gmt":"2022-01-15T18:09:29","guid":{"rendered":"https:\/\/site.bonniernewslocal.se\/production\/?p=208214"},"modified":"2022-02-11T11:39:27","modified_gmt":"2022-02-11T10:39:27","slug":"ulstrom","status":"publish","type":"post","link":"https:\/\/site.bonniernewslocal.se\/production\/ulstrom\/","title":{"rendered":"Optiker Ullstr\u00f6m"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/site.bonniernewslocal.se\/production\/wp-content\/uploads\/2022\/01\/Ulstrom3.jpg” title_text=”Ulstrom3″ _builder_version=”4.10.6″ _module_preset=”default” min_height=”90.8px” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.10.6″ _module_preset=”default” min_height=”2500px” custom_padding=”27px||4px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.10.6″ _module_preset=”default” min_height=”451.3px” custom_margin=”17px|auto||auto|false|false” custom_padding=”32px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.10.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/site.bonniernewslocal.se\/production\/wp-content\/uploads\/2022\/01\/bussreklam.jpg” title_text=”bussreklam” src_tablet=”https:\/\/site.bonniernewslocal.se\/production\/wp-content\/uploads\/2022\/01\/bussreklam.jpg” src_phone=”https:\/\/site.bonniernewslocal.se\/production\/wp-content\/uploads\/2022\/01\/bussreklam.jpg” src_last_edited=”on|phone” _builder_version=”4.10.6″ _module_preset=”default” custom_margin=”-35px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.6″ text_font=”Georgia||||||||” header_font=”||||||||” header_text_align=”right” header_text_color=”#2b2b2b” header_line_height=”1.3em” header_2_font=”Georgia||on||||||” header_2_text_align=”left” header_2_text_color=”#2b2b2b” header_2_font_size=”43px” header_2_line_height=”48px” text_orientation=”center” module_alignment=”center” min_height=”223px” custom_margin=”-3px||13px||false|false” custom_margin_tablet=”” custom_margin_phone=”12px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

”Optiker Ullstr\u00f6m var synliga d\u00e4r hela tiden och de hade v\u00e4ldigt g\u00e4rna sett en forts\u00e4ttning…<\/span>”<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”11px” disabled_on=”on|on|off” _builder_version=”4.10.6″ max_width=”100px” module_alignment=”left” min_height=”21px” height=”20px” custom_margin=”1px||3px||false|false” custom_margin_tablet=”” custom_margin_phone=”25px||3px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.10.6″ _module_preset=”default” min_height=”85.6px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Hel\u00e9ne Sandqvist, <\/strong>Key Account Manager,
BN Sales<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.10.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”7px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”” content_phone=”” content_last_edited=”on|desktop” _builder_version=”4.10.6″ _module_preset=”default” text_font=”Georgia||||||||” text_font_size=”35px” text_line_height=”1.5em” custom_margin=”||1px|||” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Bussreklam i J\u00f6nk\u00f6ping
<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.10.6″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” custom_margin_last_edited=”on|tablet” custom_margin_tablet=”-51px||||false|false” sticky_enabled=”0″]<\/p>\n

Kund:<\/strong> Optiker Ullstr\u00f6m<\/span>
Format (print, web):<\/strong> Sk\u00e4rmvisning f\u00f6r bussar<\/span>
Tidsperiod:<\/strong> 2016<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.10.6″ _module_preset=”default” text_font_size=”16px” min_height=”75.4px” custom_margin=”-11px|||||” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n

Under en period runt 2016 hade Hallpressen ett avtal med den lokala stadsbusstrafiken i J\u00f6nk\u00f6ping att visa reklam p\u00e5 digitala sk\u00e4rmar p\u00e5 bussarna.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.10.6″ _module_preset=”default” text_font_size=”16px” custom_padding=”||26px|||” hover_enabled=”0″ global_colors_info=”{}” content_last_edited=”on|tablet” custom_margin_last_edited=”on|tablet” custom_margin_tablet=”-16px||||false|false” sticky_enabled=”0″]<\/p>\n

Bussreklam \u00e4r ett utm\u00e4rkt medium som l\u00e4tt f\u00e5ngar resen\u00e4rernas uppm\u00e4rksamhet, i synnerhet om reklamen presenteras med r\u00f6rliga bilder eller animationer. Under en period var skapandet av animerade bussannonser en viktig del av den digitala annonsproduktionen p\u00e5 Hallpressen, och m\u00e5nga lokala f\u00f6retag utnyttjade m\u00f6jligheten att synas p\u00e5 bussarna. Ett av dessa f\u00f6retag var Optiker Ullstr\u00f6m som frekvent hade annonser som rullade p\u00e5 sk\u00e4rmarna, dels f\u00f6r kampanjer, dels f\u00f6r rent varum\u00e4rkesbyggande. De uppskattade verkligen mediet och hade g\u00e4rna sett en forts\u00e4ttning n\u00e4r Hallpressen valde att avsluta samarbetet med busstrafiken och satsa mer p\u00e5 andra annonseringsalternativ.<\/span><\/p>\n

Bo Bernvill<\/strong><\/p>\n

 <\/p>\n

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”Optiker Ullstr\u00f6m var synliga d\u00e4r hela tiden och de hade v\u00e4ldigt g\u00e4rna sett en forts\u00e4ttning…”Hel\u00e9ne Sandqvist, Key Account Manager, BN SalesBussreklam i J\u00f6nk\u00f6pingKund: Optiker Ullstr\u00f6mFormat (print, web): Sk\u00e4rmvisning f\u00f6r bussarTidsperiod: 2016Under en period runt 2016 hade Hallpressen ett avtal med den lokala stadsbusstrafiken i J\u00f6nk\u00f6ping att visa reklam p\u00e5 digitala sk\u00e4rmar p\u00e5 bussarna.Bussreklam \u00e4r ett […]<\/p>\n","protected":false},"author":1,"featured_media":208236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-208214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film"],"_links":{"self":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts\/208214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/comments?post=208214"}],"version-history":[{"count":54,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts\/208214\/revisions"}],"predecessor-version":[{"id":209146,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/posts\/208214\/revisions\/209146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/media\/208236"}],"wp:attachment":[{"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/media?parent=208214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/categories?post=208214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.bonniernewslocal.se\/production\/wp-json\/wp\/v2\/tags?post=208214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}